About
Not just football clothing. Football culture.
BAD ’EM UP started with a simple idea. Football has always shaped how people dress, talk, listen to music and see themselves.
Long before the game had stylists and brand deals, fans were already making it fashion. They wore scarves in summer, kept shirts from seasons they barely remembered and turned away-day outfits into an identity.
We make pieces that sit between those worlds. Each one starts with an image from the game’s memory and ends as something you can wear to work, to a gig or to the ground.
Drop 01 is small on purpose. Three tees and three ties, picked one by one.
Shop Drop 01Born on the terraces
Every print starts with an image fans already carry with them.
Made to be worn
Boxy tees for every day. Ties for the days that need one.
Small drops
A few pieces at a time, chosen carefully and released together.